Changes

In the last few years, one can argue social media has become the new form of mass tourism promotion. Increasingly, younger people are looking at travel sites, sharing information on social media, and other online platforms to help push new tastes for travel. the rise of Airbnb and online platforms to offer alternative stay locations have also helped this trend. Often these destinations are exotic, but for most Americans, vacations have not changed that much since the 1950s-1960s. New theme parks, water parks, and resorts have developed in popular destinations such as Orlando or Los Angeles. However, for most Americans, two weeks is the most they will devote to vacations for the entire year. This has not changed significantly since the 1960s.<ref>For more on modern American tourism, see: Munar, A.M., Gyimóthy, S., Cai, L.A., 2014. <i>Tourism social media: transformations in identity, community and culture</i>. Emerald, Bingley, U.K.</ref>