Changes

In the last few years, one can argue social media has become the new form of mass tourism promotion. Increasingly, younger people are looking at travel sites, sharing information on social media, and other online platforms to help push new tastes for travel. The rise of Airbnb and online platforms also offer alternative stay locations that have also helped this trend. Often these destinations are exotic, but for most Americans, vacations have not changed that much since the 1950s-1960s. New theme parks, water parks, and resorts have developed in popular destinations such as Orlando or Los Angeles. However, for most Americans, two weeks is still the most they will devote to vacations for the entire year, where as in Europe four weeks or more has become standard time for vacationsand often mandated by law.<ref>For more on modern American tourism, see: Munar, A.M., Gyimóthy, S., Cai, L.A., 2014. <i>Tourism social media: transformations in identity, community and culture</i>. Emerald, Bingley, U.K.</ref>