Changes

Informally, people have been swimming and visiting beaches for generations. However, beaches were not considered a place a large number of tourists, and certainly not families, would go visit during the summer months or even other times of the year. The beach was sometimes isolated from communities. During the Medieval and early Modern Period, people would see the beach as possibly a nice place to look at but people would not swim since taking ones clothes to go for a swim would be seen as immodest, for both men and women. Even children taking their clothes off and changing to swimwear would not be common. Perhaps some of the earliest records of beach-side use comes from the 18th century. Interestingly, it was not the beach but nearby spas that attracted people closer to the beach. In Scarborough, in Yorkshire in the United Kingdom, the town was known to have a natural acidic water spring that ran from the cliffs to the beach area. The spa, seen as providing health benefits mostly by wealthy individuals, led to the development of resorts and hotels in the town for people to take advantage of the natural spa. Instead of swimming in the ocean to feel refreshed, people wanted to change and dip in the spa waters. At this time already, modesty expectations made changing into swimwear somewhat complex. The first rolling bathing machines were introduced in 1735 as a way for people to change inside these areas into swimwear and then go for a swim in the spa waters. These box-like rooms could be rolled close to the beach so people would not have to be exposed too long in showing their swimwear, which covered most of peoples' bodies. By the mid-18th century, wealthy Europeans began to see the beach as a place that offered exercise and experiencing the outdoors, which they increasingly saw as beneficial for health.  The beginnings of mass consumption of going to the beach can be traced to the reign of King George IV, who made Brighton in the 1820s a resort town, which it is still today, for Londoners wanting to escape urban life. Hotels and venues for lesiure were beginning to be built at this time. The beach was now seen as part of the escape from the big city, but visiting the beach was still mainly an upper-class privilege. Landscape paintings by this time, and going into the early Victorian period in the 1840s, began to pain the beach as part of a picturesque landscape in enjoying nature's beauty. This helped attract people to beaches. However, most people would not swim and modesty rules of the day made bathing somewhat complex.