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Many of their laborers simply left the land, and they were not replaced. Many of the nobility found themselves obliged to sell their serfs their freedom or to sell land to merchants from the cities. At this time, many wealthy merchants purchased new estates. The demise of the traditional elite meant that a new elite came to the fore, composed of merchants and self-made men. This new elite often keen to patronize arts. They were very conscious of their lack of birth and humble origins.<ref>Pullan, 1973, p. 23 </ref>
They were keen to use art and to patronize men of letters to compensate for the lack of traditional authority. In order to appear the equal of the old aristocracy, they sought to sponsor artists who would win the esteem of the public.<ref> Burkhardt, 1878, p. 78</ref> This was one of the reasons for the lavish patronage of the de Medici’s in Florence. They were keen patrons of the arts, to justify their status in society and to impress the general population. This meant that the great artists had many patrons, who often competed for their talents and this allowed them to concentrate on their art and to produce some of the greatest art, ever known.<ref>Hayden B. J. Maginnis, 1997, p. 167 </ref> ====Who benefitted from the Renaissance in Italy?====While the Renaissance may have laid the foundation for broad changes in Europe over the longterm, the wealthy in Italy were the primary people who benefitted during the Renaissance. While wages for agricultural workers increased after the plague arrived, wages did not increase throughout the Renaissance. Additionally in Florence, life expectancy declined for people during the Renaissance. Wealthy Italians during the Renaissance did clearly did benefit. Their wealth essentially funded the artistic achievements of the era, but most Italian peasants probably would have preferred higher wages rather than the Mona Lisa.<ref>Eleanor Janego, "[https://www.washingtonpost.com/opinions/2020/04/10/dont-kid-yourself-black-deaths-aftermath-isnt-cause-optimism-about-covid-19/ Don’t kid yourself. The Black Death’s aftermath isn’t cause for optimism about covid-19.]" Washingington Post, April 14, 2020.</ref>
====Conclusion====

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